Free burritos or Bitcoin?
Chipotle Mexican Grill has both up for grabs Thursday for National Burrito Day. The fast-casual chain announced Tuesday it will give away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game.
National Burrito Day is April 1 and while Mexican food chains aren’t exactly going the whole enchilada, the day hasn’t been canceled like other food days during the COVID-19 pandemic. The made-up food holiday is held annually on the first Thursday of April.
Chipotle said in a news release that it is the first U.S. restaurant brand to offer a “cryptocurrency giveaway to consumers” through the “Burritos or Bitcoin” game, which starts Thursday at noon EST and ends at 9 p.m. at www.burritosorbitcoin.com.
Chipotle said it is working with Stefan Thomas, the founder and CEO of Coil, for the game – which is described as “a playful ode to Thomas’ experience losing the password to his hard drive that stored $387 million in Bitcoin.” The German-born programmer living in San Francisco made headlines in January for getting locked out of his digital wallet.
Now for its game, Chipotle is “claiming to have lost the passcode to its digital wallet and is encouraging its fans to carry out a mock ‘chiptocurrency’ rescue mission.” Each player gets 10 tries to guess a correct six-digit passcode for a chance to win a free burrito or up to $25,000 in Bitcoin.
“National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites,” Chris Brandt, Chipotle chief marketing officer, said in a statement. “We’re always looking for…
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